Top 5 Beauty Retail Apps on iOS in Belgium: Q1 2023

In the first quarter of 2023, the performance of the top 5 beauty retail apps on iOS in Belgium showed diverse trends in downloads and active users. Here’s a detailed look into the metrics for Parfumerie Douglas, Beauteprivee - Ventes privées, BEAUTY BAY, Nocibé, and Lush Fresh Handmade Cosmetics.

Parfumerie Douglas experienced fluctuations in weekly downloads and active users. Weekly downloads started at around 1K and saw a slight dip in mid-January to 679, before rebounding to 890 by the end of February. Active users showed a steady trend, beginning at 2.5K and peaking at 2.5K in early March, before ending the quarter at approximately 2.4K.

Beauteprivee - Ventes privées had a relatively stable performance in weekly downloads and active users. Downloads started at 94, peaked at 221 in mid-March, and closed the quarter at 192. Active users remained consistent, starting at 1.3K and fluctuating slightly throughout the quarter, ending at 1.3K.

BEAUTY BAY showed a modest increase in weekly downloads and active users. Downloads were initially low at 40, saw a peak of 121 in early January, and ended the quarter at 75. Active users followed a similar trend, starting at 646, peaking at 824 in mid-January, and finishing at 594.

Nocibé experienced low but steady weekly downloads and active users. Downloads started at 51, peaked at 96 in early January, and ended at 58. Active users saw minimal growth, beginning at 108, peaking at 162 in mid-January, and closing at 99.

Lush Fresh Handmade Cosmetics had the lowest overall metrics among the top 5. Downloads were initially low at 42, with a notable peak to 81 in late March. Active users followed a similar trend, starting at 24, peaking at 50 in late March.

This data, sourced from Sensor Tower, provides valuable insights into the performance of beauty retail apps in Belgium. For more detailed insights and analytics, visit Sensor Tower.